Setting the Table Turns 11!

Back in 2006, Danny wrote a book charting his career path and describing Union Square Hospitality Group’s approach to hospitality. Immediately, the response exceeded our expectations. Business leaders from a wide range of organizations—from finance to healthcare, nonprofit to retail, government, religious institutions, and everyone in between—saw parallels between our work and theirs. The idea that how you treat people is more significant and memorable than the technical service you provide resonated across industries.

The inspiration continues today! Some of the organizations we most admire recommend Setting the Table to their employees or members, including OpenTable, SoulCycle, WeWork, and even some classrooms at New York University!

Setting the Table has introduced us to some of our most talented employees, some of our long-standing business partners, and certainly some of our most loyal guests. It’s the gift that keeps on giving—so, in honor of its 11th birthday, we wanted to celebrate with all of you!

If you’ve read #SettingTheTable, head over to @ushgnyc on Twitter or Instagram and tell us what it meant to you. Maybe it helped you become a better manager, or a better guest, or a better friend. We want to hear from you, because your passion for Enlightened Hospitality fuels ours! And it never hurts to make new friends.

Read #SettingTheTable? Hit us up @ushgnyc

Purchase a copy of Setting The Table.